What is graphic design? How can it be used?

What is graphic design? How can it be used?

 

Contrary to popular belief, artistry isn't dead in this ever-growing logically based society. Actually, artistry is growing. In this day of age, more than ever, we need artists. There are a plethora of jobs where artistry is needed, for example. campaign posters, merchandise design, and powerful political cartoons to convey a point. A ton of research has shown that humans better understand a subject whether it be a political message, symbolic campaign, or even a complex physics equation 10x faster if that said subject is shown visually. Graphic designers are a field of research that specializes in visual communication. Basically, they are "visual social scientists" who uses images whether than words to hopefully persuade, inform, or entertain those who view their work. To explain to you how powerful graphic design has been throughout history most of the most important events that ever happened were influenced by a graphic design artist. The swastika, Italian propaganda, every flag of a country, how kings and queens are portrayed through scripture are examples of how powerful graphic design can be.

 

In this technologically advanced society, graphic design influences us way more than we led ourselves to believe. Our cellphone, choice of a clothing brand, the way we learn is largely influenced by a graphic design artist. The field is growing and thanks to many freelancing platforms like Fiverr, Freelancer, and the for hire subreddit this is the best time to be a graphic designer.

 

Online graphic design freelancing jobs are the primary source of income for many. The average salary a graphic design freelancer earn is $26.97 an hour. The lower tier graphic designers earn about $14.00 an hour which is still above median wage in the U.S. So what do these graphic designers do and why are they so well paid?

 

To answer that question you have to understand the business culture of countries that hire graphic designers the most like the U.S.A and U.K. In these countries businesses focus a great number of their resources/income on aesthetics. Thanks to companies like Virgin, Apple, Microsoft, and Uber who focused heavily on design, they managed to single-handily change the way we look at companies. People tend to more often than not buy from a company based on how it looks or simply for the aesthetic and sense of social hierarchy it brings. Psychologists call this the "Halo Effect." Most graphic designers know that- if we like it or not- that humans do judge a book by its cover. We judge everything and fear what isn't "beautiful." This way of thinking helped us survive thousands of years ago when we were caveman facing wildlife. Graphic designers know that our inherited sense of danger won't change anytime soon, so they adapt. Like stated before graphic designers specialize in the communication between visuals and human interaction. Most of the human interaction part deals with societal and cultural factors that graphic designers have to solve to successfully convey their message.

 

 

Getting into the complicated and scary world of graphic design isn't difficult in comparison to 20-30 years ago. Due to the crazy demand, software developers seized the opportunity to develop some amazing software for artists. Because of this getting your first few clients is easier than ever before. By far the most popular software-as-a-service application is Photoshop. Photoshop is the holy grail for graphic designers. It pretty much allows graphic designers to do everything for an extremely cheap price. It is the most efficient and fastest online tool that is at the disposal for many to use. Actually, some might say Photoshop is the only SAAS for graphic designers that matter. Other saas for graphic designers just isn't up to par and runs slower. Overall, the power graphic designers possess has been growing day by day. From influencing political power in WW2 to shaping every trend in the past 60 years, this is by far the greatest time to be a graphic designer ever.

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